The platform is rolling out a updated setting that allows them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the company revealed that it presently contains more than 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread launch. This development coincides with a rise in content created by AI, driven by recent content generation software.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A significant portion of this output is deemed mass-produced AI material, a phrase for poor-quality, factory-style content that is frequently absurd or bizarre.
Based on user feedback that many people enjoy content created using AI tools, including computer-generated images to informative clips, and we want to offer the community the power to increase or decrease of that, depending on their own preferences,” stated a platform representative.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its app tagged as made with AI. Overall, more than 100 m videos are submitted to the service every day, making AI-generated material a minor portion of its complete catalog.
User Control Features
Members will be able to decrease or raise the level of AI content they see by accessing the topic control option in the application and selecting the AI content topic. Other topics that can already be modified under the tool encompass current affairs, clothing, aesthetics, and choreography.
Platform Guidelines
Its policies mandate users to tag convincing AI-generated content, and it bans malicious AI impersonations of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be removed under its terms of service.
In addition, the platform will now attach an “AI-made” tag to content created with its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This measure is designed to help prevent users from seeking to evade the labeling process.
AI Literacy Programs
TikTok is furthermore launching a $2m AI literacy fund for professionals and organizations to develop educational content about ethical AI use. This project will benefit educational bodies focused on educating computer science.
Content Safety Approach
TikTok has supported its content review process, following debate over proposals to cut jobs for numerous safety staff in the UK. TikTok is set to reduce hundreds of positions in its user protection division in London, with labor groups and internet security professionals expressing worry that people are being substituted by automated systems.
A senior executive stated that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it has to be seen by staff. TikTok announced a 76% decrease in shocking and graphic content reviewed by content reviewers over the previous year due to reliance on its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is where a significant AI assistance is really helping us work at speed.”
